The same five stages. Weighted differently every time.
A dental practice and a pool company both need to get found, get trusted, get the lead and follow up. What differs is which of those is actually costing them money right now. Selling one package to both is how agencies end up charging for work that changes nothing.
Industries we know well enough to be useful.
This is not everyone we work with, it is where we have enough pattern recognition to tell you something you did not already know.
Medical & dental
Referral-driven- Patients verify you before booking
- Reviews carry unusual weight
- Privacy shapes the tactics available
Home services & contractors
Speed-driven- Whoever answers first usually wins
- Leads are lost after arrival, not before
- Recurring contracts beat one-off calls
Restaurants & hospitality
Listing-driven- The map result is the real storefront
- Photos outsell menus
- Two audiences with opposite habits
Real estate
Differentiation-driven- Everyone markets the same inventory
- Local authority is the real moat
- Most commissions are lost to short follow-up
Professional services
Authority-driven- One client can fund a year of marketing
- Specific situations beat practice-area lists
- Referrals still verify you online
That's fine, and worth a conversation anyway.
We work with plenty of businesses outside these five, including nonprofits, retail, senior services, golf and recreation, and industrial and B2B companies. The pages above exist because those are the industries where we can say something specific rather than generic. If yours is not here, the Growth Score still applies, and the call is still free.
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